Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
The services at a glance
- Search ads management. Keyword research, campaign structure, ad copy, negative keywords, bids and budgets in Google Ads and Microsoft Advertising.
- Paid social campaigns. Audiences, creative, placements and on-platform lead forms in Meta Ads Manager and LinkedIn Campaign Manager.
- Landing pages and forms. Single-offer pages, short forms, thank-you pages and form routing.
- Lead tracking and follow-up. Conversion tags, GA4 events, call tracking and a CRM handoff in tools such as HubSpot, Salesforce or Pipedrive.
Each service has its own page with what is included and what you provide.
Search advertising
Campaigns for buyers who are already looking. A partner handles setup and routine checks, and the platforms decide where ads appear.
Feed advertising
Ads in social feeds for people who were not searching yet. A partner plans the creative, audiences and tracking.
Page builds
Copy, layout, form setup and tracking for new landing pages, or fixes to pages you already send paid traffic to.
Lead tracking and follow-up
Conversion tags, CRM routing and follow-up reminders set up so each inquiry is recorded with its source and assigned to someone.
From form to first conversation
The opening steps are short and mostly about information.
- Fill in the form. Mention your industry, who you sell to and any campaigns already running.
- Your request is forwarded to a service partner that does paid ads and tracking work.
- The partner asks for anything missing, such as current monthly ad spend or the CRM you use.
- A scoping conversation follows, and the partner sends a quote with the work listed out.
Ad spend and the management fee are separate
A common point of confusion: the money you pay the ad platforms does not go to the partner. You pay Google Ads, Microsoft Advertising, Meta or LinkedIn directly, and you set that budget. The partner charges for their time. A single search campaign with an existing landing page and working tracking is a small scope. Three channels, several new pages, call tracking and a CRM integration is a much larger one. Weekly reporting with a meeting takes more to deliver than a monthly written summary. Expect the quote to reflect those choices.
Questions buyers ask
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who owns the ad accounts?
You should. The usual practice is that ad accounts, analytics properties, tag containers and landing page domains are created under your business, with the service partner added as a user. That way the history and data stay with you if the arrangement ends. Ask for this in writing before any account is set up.
My industry has ad restrictions. Can this still work?
Often, with care. Ad platforms restrict or add rules for areas such as health, financial services, housing, employment, credit, legal services, alcohol and gambling. Some require advertiser verification or limit targeting. Mention your industry in the request so the service partner can say what is possible. Whether specific claims are lawful is a question for your own counsel.
Do I need consent before sending follow-up texts to new leads?
Generally yes. Marketing calls and texts to people who fill in a form fall under consent rules, including the federal TCPA and some state laws. Setting up the right consent wording and records is the advertiser's responsibility, and the details should come from your own counsel. A service partner can build the form fields and record what was agreed. The FCC publishes consumer guidance on robocalls and texts.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Tell us what you sell and which channels you want to run. A service partner will reply with a scope and a quote.
Request a quoteTell us what you need
Ad work is easier to quote when the request covers three things: the offer, the audience and the current setup.